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WHY SAUDI ARABIA IS THE OPPORTUNITY OF A GENERATION

Saudi Arabia is executing one of the world’s most ambitious economic transformation agendas under Vision 2030 focused on diversification, competitiveness, and attracting high-value international partnerships. International companies that can bring capability, localization, and measurable impact have an opportunity to build long-term positions in the Kingdom

The Kingdom is actively building partnerships in every major sector.

Saudi Arabia is executing at pace, mobilizing public and private stakeholders to deliver Vision 2030 outcomes. The Kingdom is actively engaging international companies that can bring technology, capability, and localization to priority sectors.

WHAT THIS MEANS FOR BUSINESSES LIKE YOURS

  • Saudi Arabia has signed major AI investment ambitions, including a $40 billion AI-focused investment vehicle led by PIF.

    The Kingdom aims to become a top AI-driven economy by 2030, attracting AI, cybersecurity, and automation firms.

  • Healthcare is a national priority under Vision 2030, with large-scale government and private-sector investment and strong demand for biotech, medical devices, and digital health.

  • Saudi Arabia has publicly stated plans to invest ~$64B to develop the entertainment sector as part of broader tourism and quality-of-life objectives..

    They have hosted global events like Formula 1, WWE, and LIV Golf, with a push to become a cultural and sports hub.

  • The Kingdom is also advancing major clean-hydrogen initiatives (including NEOM/SGI-linked projects).

    The Kingdom aims to be one of the world’s largest hydrogen producers by 2030.

  • Saudi aims to attract 150 million visitors annually by 2030 as part of its tourism push.

    Mega projects like NEOM, The Red Sea Project, and Diriyah Gate are creating world-class tourism destinations.

  • Saudi Arabia is experiencing a boom in luxury brands, with consumers among the highest spenders globally.

    New retail spaces, luxury malls, and exclusive shopping districts like Via Riyadh are redefining the market.

    The Kingdom is positioning itself as the region’s premier luxury hub, creating demand for high-end fashion, jewelry, and experiences.

  • Saudi Arabia is investing $50 billion+ into EV manufacturing and smart mobility.

    Lucid Motors, partially owned by Saudi’s PIF, is launching large-scale EV production in the Kingdom.

    The market is rapidly opening to autonomous vehicles, e-mobility, and smart transport infrastructure.

  • Saudi Arabia is making significant investments in space exploration, satellite technology, and aerospace R&D.

    The Saudi Space Commission (SSC) is collaborating with global partners to build a competitive space industry.

    Investment opportunities exist in satellite manufacturing, space tourism, and next-gen aerospace tech.

  • Saudi is developing next-generation manufacturing hubs, leveraging AI, robotics, and automation.

    NEOM Industrial City (Oxagon) will be the world’s largest floating industrial complex, focusing on clean manufacturing, automation, and logistics.

    Government incentives support international manufacturers looking to localize production and supply chains.

The Saudi Business Landscape: What’s Different?

Saudi Arabia is a relationship-led market where outcomes are accelerated by trust, clear alignment to national priorities, and stakeholder coordination.

Success typically comes from: (1) a clear plan, (2) a credible localization/value-creation narrative, and (3) the right stakeholder mapping and introductions.

  • Decision-making is often senior-led, so clarity, preparedness, and responsible execution matter.

  • Well-prepared teams who can execute quickly while meeting regulatory and localization expectations tend to progress faster.

Slide Down

  • Many large initiatives are catalyzed by government programs and the broader PIF ecosystem, alongside private-sector partners.

  • Relationship-Driven Market – Trusted introductions, not cold outreach, influence decision-making.

TWO22 bridges this gap with an entry execution, stakeholder mapping, and Vision 2030-aligned partnership building.

Saudi Arabia is in a high-momentum execution phase under Vision 2030, with priority-sector programs and partnerships being formed and scaled now.

Why Now? Timing is Everything

Companies with local execution capability and a clear localization roadmap tend to progress faster through partnerships and procurement pathways.

This is a market where preparation and commitment matter. For companies with a credible localization and value-creation plan, the current window is attractive.

Let’s Build it Together.

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